A meeting with Aurore Morisse: between passion, transmission, and the digitalization of the antique trade

As part of our series of portraits and interviews with professionals in the art and antiques world, we had the pleasure of meeting Aurore Morisse, a passionate antique dealer, in her boutique located in the Passage Lemonnier in Liège. This authentic interview sheds light on the challenges, changes, and transformations of a profession evolving in the digital age.

A demanding vision of the antique dealer's profession

From the very beginning, Aurore highlights the key difference between an antique dealer and a secondhand trader: "we follow a code of ethics, a duty to prove the authenticity of each piece." For her, quality, knowledge, and respect for heritage are at the heart of her work. Every item she presents is carefully selected, often carrying strong emotional significance.

From emotion to online: a profession reinventing itself

Digitalization isn’t always easy for professionals in the field. "We’re not digital communicators," she admits with a smile. Yet Aurore has learned to embrace these new tools, particularly with the support of ArtaPlaza: "you provide valuable data about what works, and that's a real asset for us."

Market evolution: between cycles, architecture, and lifestyle

When asked about the future of the art and antiques market, Aurore shares a thoughtful analysis: changing tastes are closely tied to the way our interiors evolve. "We have more and more large windows, and fewer walls… where can we display our collections?" According to her, some pieces will lose value, while the high-end market will remain strong.

The role of social media: educating and attracting a new generation

Social media plays a key role in transmitting passion and culture. "We reach a younger audience, who wouldn’t walk into a boutique like mine." For Aurore, these platforms show that antiques can be accessible, sustainable, and often more affordable than low-quality modern furniture.

Why ArtaPlaza?

What convinced Aurore to join ArtaPlaza? "The proximity, transparent pricing, reasonable commissions, and the quality of the curated objects." For her, it’s essential that the platform remains human, professional, and focused on the dealers.

A shared passion

The interview ends with an exclusive reveal: the new version of the ArtaPlaza website. A "stylish, user-friendly, and transparent" interface that supports both sellers and buyers. Aurore concludes with enthusiasm: "you really guide the customer every step of the way."

A meeting that perfectly reflects the values of ArtaPlaza: authenticity, accessibility, and a true love for beautiful objects.